Snapped by Holly Kapp — Website Redesign
Website Redesign for Photography Website
I redesigned Holly Kapp’s website to better reflect her artistic voice and elevate her photography through a clean, editorial-style layout. The project focused on strengthening brand cohesion, improving navigation, and creating a flexible system that showcases her work while supporting future growth.
The site was built in Framer, where I migrated all existing content and optimized layouts across breakpoints to ensure a seamless, responsive experience on every device.
01* The Old Site
01* The Old Site
The Old Design
The original website lacked a strong visual identity and felt generic, with minimal branding and little reflection of Holly’s bold, spunky personality. The design didn’t fully showcase her photography or create an engaging experience for potential clients.
02* The Redesign
02* The Redesign
The Redesign
I redesigned and rebuilt the site in Framer, developing a more expressive visual system and migrating all existing content into a cohesive, responsive layout. The new design prioritizes storytelling, brand personality, and usability, with careful breakpoint optimization across devices.
The result is a modern, visually engaging website that better represents Holly’s brand and elevates her work. The new site creates a more intuitive, immersive experience while providing a flexible foundation for future growth.
